After by Tori — Logo Design
Branding for After By Tori, a bakery business based in the Bay Area.
TIMELINE
TOOLS
September 2020
Adobe Illustrator
SKILLS
Logo design
Started in the summer of 2014, AFTER by TORI is a catering service created by my friend, Victoria, who decided to channel her skill at baking into philanthropy. The proceeds from her baked goods go to the UCSF Benioff Children’s Hospital. I had the pleasure of assisting her with rebranding through creating a new logo for use on her website and merchandise.
Background
The Challenge
Creating an eye-catching, delightful bakery brand.
I chose pastel colors to match the light, pleasant feelings evoked upon entering a bakery. I played around with the text placements and fonts, focusing on readability and comfortable spacing. After consulting with the client, we agreed that the diagonal, bolded logo was most fitting.
Initial Designs
In order to match the bright pastries that my client makes, I switched the color scheme to pastel orange. I also created a matching business card design to further promote brand unity in the business.
Final Deliverables
