Brand development and website design for Sunday Runday LA, a run club based in Downtown Los Angeles.

Sunday Runday — Brand Identity & Web Design

Figma
Adobe Photoshop

Brand identity
Logo design
Web design

TIMELINE

November 2023

TOOLS

SKILLS

Sunday Runday LA is a community of runners that meet every Sunday morning to run together. Their mission is to build community and unite runners of all backgrounds in the heart of DTLA.

Background

The Challenge

Create an iconic brand identity and a one-stop shop for current and prospective members to find information about the run club.

BRAND

To define the look and feel of the brand, I interviewed the founder of the run club to better understand the mission and values of the run club. Then, I created several logo ideas and three concept proposals to present to my client and see which one best resonated with the club’s identity.

Ideation

After presenting the three concepts to my client, we settled on a combination of the concepts for the final design.

Final Concept

I then developed a set of brand guidelines to assist my clients and other members on how to use the logo and colors to ensure accessibility and on-brand usage.

Brand Guidelines

WEB DESIGN

After solidifying the brand, I created wireframes to map out the general layout of each key webpage.

Ideation

For the final site design, I focused on clear information hierarchy and color accessibility. My client shared which questions prospective members typically have, which informed my decision process for what information to prioritize.